Executive Bio - Alexandra Jaritz
Alexandra Jaritz serves as the global head of Tru by HiltonTM, a brand that is reinventing the midscale segment by providing guests with a consistent and vibrant experience at a great value. Notably, Tru by Hilton has achieved the fastest growing development pipeline in the history of the hotel industry, with more than 470 deals in various stages of development. A brand strategist and marketing expert with more than a decade of leadership experience in the hospitality industry, Jaritz and her team brought Tru by Hilton to market in record time; the concept was revealed at the 2016 America's Lodging Investment Summit in January 2016, and the first Tru by Hilton property opened to the public in April 2017 in Oklahoma City, Oklahoma. Jaritz is based in Hilton's corporate office in McLean, Virginia.
Prior to joining Hilton, Jaritz held key executive positions with Choice Hotels International, serving most recently as a corporate officer and senior vice president of Brand Strategy and Marketing. In that role, she was responsible for a portfolio of nine hotel brands across the midscale, economy and extended stay segments, representing 5,000 hotels and gross room revenue in excess of $5 billion. In addition to spearheading brand strategy, marketing and public relations, Jaritz directed product innovation, franchisee relations/portfolio management, and procurement services. During her tenure at Choice, she led the development of successful brand refresh strategies for Comfort Inn, Comfort Suites and Sleep Inn, driving significant increases in consumer satisfaction and ROI for developers.
Additionally, Jaritz brings a unique financial perspective to Tru by Hilton, having worked as a Real Estate Consultant at Ernst & Young, LLP in the Hospitality Services Group and a Financial Analyst in the Investment Banking Division at Lehman Brothers Inc.
Jaritz received her Bachelor of Science degree in Hotel Administration from Cornell University, a Master of Business Administration degree from Duke's Fuqua School of Business, and completed Harvard University's Executive Education Course in Strategic Marketing Management.
Originally from Germany, Jaritz began cultivating her deep understanding of the hospitality industry at an early age as she traveled the world with her family and held operations-focused roles at several leading hotel brands throughout her travels. Jaritz now resides in Alexandria, Virginia, with her husband, young daughter and two dogs.