Executive Bio - Phil Cordell
Phil Cordell serves as the global head for Focused Service Brands at Hilton, the internationally
recognized pre-eminent hospitality company. The company develops, owns, manages or franchises
5,100 hotels globally. Its portfolio includes many of the world's best known and most highly regarded
hotel brands. Cordell leads the focused service brand efforts, including Hilton Garden Inn, Hampton
by Hilton and Tru by Hilton.
Rising from general manager of a single Hampton hotel more than 30 years ago, Cordell is now
responsible for all aspects of the brands, including: strategy, global development, strategic brand
positioning, product and service standards, marketing, public relations, brand culture, brand
communications, hotel operations support and franchise relations.
Cordell gained his franchising expertise early in his career when he helped to develop many
of Hilton's franchise support systems, including: the original quality assurance process, training
programs, guest assistance functions and hotel field support. In his roles as vice president of franchise
operations and subsequently as vice president of hotel performance support, Cordell worked across
a number of Hilton's premier brands, including DoubleTree by Hilton, Embassy Suites by Hilton and
Homewood Suites by Hilton. During his tenure with Hampton, he has seen the brand grow to more
than 2,000 properties, becoming the largest hotel brand in the United States.
An expert in branding, franchise management and customer service, Cordell has been interviewed by
The New York Times, USA Today, Entrepreneur Magazine, Harvard Business Review, Fox Business,
and others; has received numerous awards and recognition for his leadership and for contributions
to the hospitality industry; and is a frequent speaker and panelist on a wide variety of business and
Despite a work schedule filled with extensive business travel, Cordell enjoys exploring new countries,
cultures and meeting new people.